Quick Tips Video Series
Pantelope has gone from a tiny agency with almost no organic presence to a performance marketing powerhouse with a robust organic LinkedIn.
Part of my role has been finding ways to increase engagement on LinkedIn and develop new, engaging content.
Prior data showed that we were able to generate high engagement rates on videos - but only if those videos were meaningful. Additionally, a key content pillar I wanted to expand was “Industry News”. This entailed finding new topics, changes big or small, and other relevant topics that the company, or individual subject matter experts within, could share their take on.
The strategy here was to establish ourselves not only as subject matter experts by providing relevant, useful information, but also to demonstrate our team’s dedicationn to staying up to date on all things marketing.
Below are two examples of videos created for this campaign.
Creative Safety Zones
The Downloadable →
Creatives know that platforms like META will change the parameters for creative assets with no warning and no explanation.
It’s often up to your creative and account teams to stay on the lookout for these changes. In this case, META began randomly shearing off the sides of assets. An easy, if annoying, issue to fix.
Instead of just fixing it and moving on, I saw this as an opportunity to share some actionable advice with our audience and create a downloadable resource.
Video Action to Demand Gen
IncludedWhen YouTube ads management underwent a serious change, our PPC Director was quick to jump on this video campaign and share fast actions clients could use to fix or manage their videos.
With a quick upsell at the end, this video furthered all of the goals for this campaign and more.