Pool Safety

At the beginning of the summer, we wanted to promote several different safety topics relevant to a wide audience of social media users. Often, Great American has speciality posts that apply to agents in one of the many fields the company covers, but this was meant to reach a broad range of people.

Three main points were to be covered in this graphic. I wanted to take this opportunity to try out different ways to highlight aspects of an illustration instead of finding different photos that applied to each tip. Personally, I don’t like putting a ton of emphasis on text transitions, I think that the fancy ones getting distracting. In an animation like this one, being able to actually read the text quickly is more important than any kind of cool effect for entering/exiting text. Keeping the text transitions similar in feel to the highlights in the illustration were key to pulling this together - clean, crisp, and quick.

The most challenging aspect of this animation was highlighting the outside of the pool because the text encourages viewers to make sure walking surfaces are slip resistant. How do you show that? Do you show someone slipping? Or not slipping? Should I add lines into the illustration to show that the surface has some type of texture for traction? In the end I decided that viewers get what non-slip surfaces are, there wasn’t a need to be explicit in showing how exactly this illustration was slip resistant. After coming to this decision, I decided to highlight the edge of the pool, the only real walking surface in the illustration, in a similar way to how the pool floor was handled.

Since being posted on Facebook, this animation has accumulated almost 7,000 views!