Clickbait style discovery ads showed significant results - during the test, they generated 23 platform sign-ups, 3,719 clicks, 229,313 impressions, improving the sign-up CVR from 0.03% to 10.83%.

With a sufficient budget, YouTube Discovery ads are a promising avenue. Clickbait-style ads engaged the audiences, as indicated by the CTR. Additional testing should be done to determine the best images and copy combinations.