2019 Holiday Card
Every year, the marketing team develops a number of holiday cards for our divisions to send out to their customers and employees. Some of these cards are animated so that they can be sent digitally as well. This began as a digital illustration and after my design was approved, I moved into After Effects to add movement.
I LOVED this illustration and had a hard time deciding where to include animation. I eventually placed most of the focus on a sparkle that comes across the screen to reveal the text and letting the other pieces of animation fade back and because more subtle.